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Final Comments on Social Media Made Simple

In prior posts I offered some insights on how to get started in a fairly simply way with your Social Media effort.  I’ve been buried with projects and consulting work and have been a bit remiss in concluding this short series.

For most of us, it is relatively easy to get started with Social Media.  Getting results in terms of growing your business is a whole different story.  Not so simple.  Like anything else in terms of sales, marketing and overall business development, getting results in Social Media requires consistent effort over a longer period of time.

I’ve been publishing blogs and sites now since 2005 with pretty decent consistency.  I started using LinkedIn in 2006 with some consistency.  I finally caved in on FaceBook in 2008 or so and I am glad I did.  (Got to reconnect with many old classmates from even elementary school which has been a blast.)  And although I adopted Twitter only a year or so ago, I still don’t like it that much.  It’s just more fun for me to use FaceBook and LinkedIn.

So getting started in a simple sense means focusing on at least one platform and contributing on a regular basis.  Don’t jump in there and be a loud mouth sales type.  Yuck.  Delete.  Remove.  Ccccccya.  Au Revoir, never.

Will it help your business?  It does ours and some of our clients.  Can Social Media help you generate more leads?  Done well, yes.  But I prefer direct sales disciplines for this.  Should you focus all your marketing efforts on it?  Not way in Hades.

Let us know your questions.  Share your comments and experiences on this here.

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