Sindel Tech Engagement Ends. Lessons Learned.

My engagement with Sindel Tech ended today.  They are taking a different direction and I wish them the best of luck.  The primary lesson learned through this experience is that developing new business for a technology company specializing in managed services requires special talent.  The good news is small and mid-size companies need and want technology consulting, infrastructure, help desk, planning, back up and disaster recovery, and security in a big way.  Bad news is all companies either have internal resources or an existing, outsourced relationship.

So what does this mean?  It means the lead time in the industry is longer than I expected.  While my commitment to all clients is that I can virtually always impact a pipeline for the better within 90 days, it doesn’t always translate to new business and cash flow.  As with all sales and marketing, good business people test, learn and adapt to impact results.  If the pipeline is growing and sales aren’t converting, smart business people and marketing experts adjust to convert new business.

I have learned an inordinate amount in a short six months about the IT industry and specifically companies in the managed services industry.  I now have an incredible sales and marketing campaign for my next “partner” specializing in IT managed services.  I will soon add a new partner in IT to the WealthNet mix.  Stay tuned.

An Inside Track To A Successful Information Technology Company

One of the things I love the most about my work is having the opportunity to serve a wide variety of entrepreneurs in many different industries. While the disciplines of sales, marketing, leadership, management and finance are essentially the same across industry, every business I work with offers new opportunity to learn and grow.

I am grateful to have worked with many great clients this past year.  However, there is one client in particular that I am compelled to tell you about.  One of my clients is an IT consulting and services provider based in Phoenix-Sindel Technologies, LLC.  This 16-year old company serves small and mid-size organizations helping with IT design, consulting, help desk, back up and data recovery, security, etc.  And it’s been a real honor to work with this team of people for several reasons.

1. Despite getting hit hard by the capital crunch, Sindel has been able to recapitalize with the help of private investors putting the company in a position of strength to market and grow.

2. Sindel has an incredibly cohesive team and culture.  They work with an organizational development consultant to ensure the entire team is operating as a real team.  They view their people as the most important asset.

3. Sindel is committed to a real marketing budget.  While many companies cut back on their marketing and sales efforts during tough times, Sindel stays focused on investing in a proper marketing plan.  This includes public relations, direct sales, internet marketing, community involvement and client service.

I am compelled to share this with you because for these reasons and many others, Sindel to me is a model organization by virtue of it’s planning and execution.  As a result, the company retains long-term client relationships and has sustained it’s growth during the most challenging of times.

So what does this mean to you if you own a real business?  It means you now have an inside track to an incredible role model in more ways than one.  Sindel would be pleased to offer you an in-depth assessment and evaluation of your Information Technology systems including your network.  As important, Sindel’s leadership team would be happy to share it’s best practices with you including…

1. How the company was able to attract private capital when the banks moved to the sidelines.

2. How the management team does it’s business planning.

3. How leadership keeps the team focused on the things that really matter for success.

4. How to leverage technology to actually grow your business.  Yes, technology should be viewed as an investment to leverage the productivity of the entire organization.

So if you’re looking for ideas to really grow your business, reach out and we’ll help you in any way possible.

What are you doing for business planning?  How are you capitalizing your business these days?  What are you doing to better leverage technology to grow your business?

We always welcome your comments.