Final Comments on Social Media Made Simple

In prior posts I offered some insights on how to get started in a fairly simply way with your Social Media effort.  I’ve been buried with projects and consulting work and have been a bit remiss in concluding this short series.

For most of us, it is relatively easy to get started with Social Media.  Getting results in terms of growing your business is a whole different story.  Not so simple.  Like anything else in terms of sales, marketing and overall business development, getting results in Social Media requires consistent effort over a longer period of time.

I’ve been publishing blogs and sites now since 2005 with pretty decent consistency.  I started using LinkedIn in 2006 with some consistency.  I finally caved in on FaceBook in 2008 or so and I am glad I did.  (Got to reconnect with many old classmates from even elementary school which has been a blast.)  And although I adopted Twitter only a year or so ago, I still don’t like it that much.  It’s just more fun for me to use FaceBook and LinkedIn.

So getting started in a simple sense means focusing on at least one platform and contributing on a regular basis.  Don’t jump in there and be a loud mouth sales type.  Yuck.  Delete.  Remove.  Ccccccya.  Au Revoir, never.

Will it help your business?  It does ours and some of our clients.  Can Social Media help you generate more leads?  Done well, yes.  But I prefer direct sales disciplines for this.  Should you focus all your marketing efforts on it?  Not way in Hades.

Let us know your questions.  Share your comments and experiences on this here.

Thanks for visiting our site and blog.

Social Media Revolution Must See Video

Thanks to my friend Abbie Fink at HMA for sharing this must see video.  If Social Media isn’t part of your Internet marketing strategy, you better wake up.  Social media and networking is here to stay.   If you’re not leveraging it for your business, it will leverage you and your brand.  When I had a lousy experience at a hotel in Vegas and I shared it with my Twitter followers and Facebook friends, how did the hotel respond?  It didn’t.  Ouch.

Commit to Consistency to Get Results from Social Media

In my prior post I addressed the issue of blogging with purpose as a first step to getting started with Social Media and networking online.  I share this with you in the context of leveraging the Internet to build your brand, traffic to your site or blog, and converting this traffic to generate more leads and new customers for your business.

Assuming you buy into my suggestion that you set up a blog with these ideas in mind, it’s essential to commit to being consistent with your blogging and other activities related to social networking.  Why is this so important?  Because with a consistent effort blogging and letting your network know what’s going on with your blogging (micro blogging, email marketing, etc.)  you can develop some loyal followers and achieve your goals.

The foundation of your blogging effort should not be selling in most cases.  It should be educating your readers about what matters most to them.  This means you must be consistent in order to keep readers coming back and spreading the word about what you are writing and what you stand for as a business or person.

Consistency in terms of regularly adding content is essential.  It is also important to be consistent in terms of the content you are adding for your readers or audience.  For example, I probably wouldn’t be helping the WealthNet community and it’s regular visitors if I were to shift gears and start writing about organic gardening.  First, I don’t garden.  More importantly, WealthNet Partners is about creating wealth through entrepreneurship and business development.

Start with what matters most to you when it comes to content.  Be passionate about your subject and it makes it a heck of a lot easier to write on a consistent basis.  And start with a frequency that you can maintain, even if it’s only once a week.  This will give your readers ample reason to check back with you and visit your website or blog.

In subsequent posts I will help you understand how to find your voice, how to be relevant when you add content, and other factors that will make your Social Media and online networking efforts successful.

How often do commit to adding content to your blog?  What’s working well for you and how do you feel about your results?  Ask us questions and please share your comments.