Put your marketing on autopilot!
Chances are you’ve seen marketing automation in action. But you may not be familiar with the term Marketing Automation. So what exactly is Marketing Automation and how will it help you grow your business?
Let’s first address exactly what Marketing Automation is. Marketing Automation, in the most simple sense, is following up with leads, prospects, customers, vendors, and even your sales team by leveraging powerful and affordable technology. Another term that is often more familiar would be Autoresponder, which is one small component of true Marketing Automation.
Here’s an example. Looking at the WealthNet Partners home page, you will see several Web forms offering various opportunities for visitors to "opt in" to receive free education and information regarding our services. When you or someone else "opts in" through one of these Web forms, the Marketing Automation begins.
Getting people to opt in to receive your offerings is essential because you earn permission to follow up. Considering most people who you would consider a lead or prospect may not want to give you their phone number, most opt ins are geared to asking for someone’s first name and email address. Ask for more if you like, but you may notice a much lower conversion rate.
This is where the power of Marketing Automation is key to the growth of your list of leads and prospects. Since you likely will not get a phone number from an initial lead or prospect opting in, you can automate your follow up with Email Marketing.
Email Marketing is a fantastic way, when done with the right content and frequency, to follow up with leads and prospects, educate them with content that is valuable, and nurture people to want to learn more. And ultimately become paying customers or clients, depending on what you want to call them.
Email Marketing, Broadcast Phone follow up, Broadcast Fax follow up and even SMS or Text Messaging are the key components to Marketing Automation.
There are many very affordable and powerful systems on the market, mostly all of which are Web-based, meaning they are delivered as a service. This is known as Software as a Service or SaaS. The reason this is important for many small businesses is these services are very affordable. Plus, because the software sits in the "cloud" it is delivered over the Internet. This means no messy software installations, server issues or expensive support needed.
When used properly, Marketing Automation helps small business owners leverage affordable technology while putting otherwise expensive follow up from sales people, on Autopilot. Whether you have a current system with the potential to better implement Marketing Automation, or you need help finding a new system, we are here to serve you.
We personally use Infusionsoft because we have found it to be the best fit for our Marketing Automation and Customer Relationship Management needs. We are also Infusionsoft Certified Consultants (ICC) with a long-standing track record of selling and implementing the system for hundreds of small businesses.
So what is the best fit for you and your business? We would only be able to recommend a system after talking with you about your business and sales process, your goals and budget.
Let the team at WealthNet Partners help you research and implement the best Marketing Automation for your business.