Entrepreneurs, business owners and professionals worldwide work with the WealthNet Partners team of creative and technology professionals to enhance and implement the world’s best and most affordable email marketing automation.
Whether you own a relatively small business and need a fairly easy-to-use email marketing automation system, or you own a more evolved business and need a real powerhouse email marketing automation system for your monster list and functionality needs, WealthNet Partners can help implement best practices to impact a serious return on investment.
While we are one of the world’s top Infusionsoft email marketing consulting and implementation company, and we personally use the Infusionsoft system for our core business, what matters most is that you select, implement and leverage the system that is right for you and your business.
Whether you are the owner of your business or the marketing director in charge of email marketing automation, it’s essential to be really clear on what it is you want and need your email marketing automation system to do for you and your business. Virtually all of the systems we implement, coach and consult our clients to use are web-based. They all offer a high degree of automation and do so at a wide variety of price points.
The first and most crucial step we must take when working with new clients is understanding the goals and objectives when it comes to email marketing automation. Here are several key questions to think about when working with us to optimize the use of your current system or exploring which new system to purchase and implement.
1. How large is your list?
2. Will you need your system to integrate with your website(s)?
3. Who will be your internal “go to” person to administrate and manage the system?
4. What level of ability is your administrator to create templates and manage any campaign?
5. To what extend do you need automation?
6. Do you have a sufficient budget to implement the system appropriately so you and your team get the most from your system?
7. Who will write your email and marketing copy and will it be effective?
8. How will you want to track key metrics to measure the success of your email marketing campaigns?
Regardless of the email marketing automation system you use, one of the biggest mistakes we see is that business owners and marketing professionals are not consistent and relevant with their email marketing communications. We all get way to much email as it stands now. And honestly, do any of us really need another stupid email newsletter full of boilerplate nonsense?
The simple truth about email marketing is that if it’s timely, relevant and important to your market your messaging is more likely to be read and understood. Email marketing needs to be integrated as a part of your over all marketing plan. You or someone on your team needs to get fully committed to a disciplined email marketing communication plan and system.
As I mentioned before, we use Infusionsoft. Infusionsoft is fully integrated with calendar, tasks, opportunities, orders, eCommerce, people management, and reporting. It’s our Customer Relationship Management (CRM) system, email marketing system and eCommerce system all in one. Is Infusionsoft right for you? This depends on a number of factors related to the key questions listed above.
The real key is selecting and implementing the email marketing automation system that fits you, your business and your budget well. Once in place it’s essential to get the consulting, coaching and education you and your team needs to make the system work for you.
Whether you have an email marketing automation system in place now and you need to get better results, or you are searching for a system to take your business to the next level, the WealthNet Partners team is here to help you. Simply contact us by completing one of the forms on our site, call us or send us an email.