As a small business marketing consultant, I am on a mission to provide new educational content that fits what you need for your business.

Check out the video in this post and share your thoughts with me so we can dial in our 2013 Editorial Calendar and send you the content and education you want to further your success in small business.

When it comes to the work we do as small business marketing consultant, with a wonderful team of creative people to help you with content, design, traffic and conversions, it’s important to know your goals for your business, sales and marketing.

Your goals and your plan for your small business success should drive everything we do as a small business marketing consultant.

Help us help you!

We always appreciate your comments and suggestions here on the WealthNet Partners blog.

To your success!

The sources I quote in this video include… Federal Reserve Bank of NY, Small Business Poll, May 2012, Pepperdine University, Grazladio Business School Survey, June 2011, 2012 Small Business Access to Capital Survey and Balboa Capital.

Watch this video and learn more…

When it comes to your success in small business marketing strategy, it’s important that you follow three simple steps when launching any new marketing or sales campaign.

1. Goal: Set a very specific goal for results and have the tools in place to measure your ROI.
2. List: Clearly define your target market and work to solve a key problem or obstacle.
3. Offer: You must have a killer offer that is unique and compelling.

There you have it. Three simple steps to follow when launching a new marketing or sales campaign for your small business.

When it comes to small business marketing strategy, keep it simple. Focus. And use a system that serves your needs. (Don’t settle for less.)

How do approach your small business marketing strategy?

We always appreciate your comments and questions here on the WealthNet Partners blog.

What the heck is The Ultimate Small Business Profit Equation and how can it help you impact better business, marketing and sales results?

Check out the introduction I just shot.

It’s nothing Academy Award-winning. But I wanted to give everyone a sneek peak at what I am rolling out over the weeks and months ahead.

Do you need Infusionsoft or Infusionsoft Consultant to make this formula work for you? Not necessarily. But you will need a system. And you can talk with me and my team about making the best decision for you, your business or your team.

Here’s an overview on our Infusionsoft Consultant page.

Watch the video, share your comments, ask me your questions.

To your success.

Just remember, simple is NOT easy.

Let me get this right out and be totally up front with you. I am an Infusionsoft Consultant.

I sell, coach, teach, consult and implement Infusionsoft. I am not an Infusionsoft employee.

Since June of 2008 I have been an Infusionsoft Certified Consultant. I have personally coached hundreds of CEOs and business owners to get them dialed in on their marketing and sales strategy. I am one of many talented people who can help you learn and deploy powerful marketing automation.

Is Infusionsoft for you and your business? I have no idea.

But if you want to find out, ask me. (I was reminded the other day that I really need to remind people of this because I learned a client referred a friend to Infusionsoft because he didn’t know I sell the system as well as coach and consult within it.)

We leverage an off-the-charts, simple strategy mapping process that will get most 30,000 foot CEO-Vision-Types to come out of the stratosphere long enough to share what’s in their heads in terms of STRATEGY.

Why is this so important? Because small business owners typically are not very clear on their strategy. Most, even high-paid CMO-types, are overwhelmed by all the decisions regarding online marketing.

If your strategy for online or offline marketing and sales stinks, and you don’t measure results carefully, you probably don’t plan on being in business for very long. (Shame on all of you execs and owners out there who are completely ignoring their analytics reporting! If you use Google it’s free. It’s pretty easy to learn. Let us help you if you want us to walk you through it.)

Every successful business has a solid strategy. And they execute.

Which creates massive amounts of wealth for people who start, fund, market, build and sometimes sell successful companies.

Here’s the deal. Today I am walking you through an insider’s view of my personal campaign builder.

I tell you my strategy and goals for this campaign so you can see how I actually build a straight forward marketing campaign.

In my video I demonstrate precisely why the mapping process itself is so important. You can use pretty much any mapping tool.

I call our process for mapping the WealthNet Partners Sales Acceleration Map or S.A.M.

Check out the video now. Share your comments.

P.S. Need content for websites, blogs, articles, ebooks, email campaigns and more? Want us to help write and publish a new eBook for you every month and distribute it on the world’s biggest ecommerce platform?

Learn more about STEAM Online Marketing here. (After you watch the video please!)

This week I want to share with you a true story that represents the attitude and approach to implementing Infusionsoft that is close to ideal for everyone involved, especially a consultant engaged to ensure the implementation is successful.

I believe Infusionsoft has said that over 80% of their customers implement with success. This is directly related to the fact that new customers are required to invest in 4-6 Success Coaching calls.

Some owners, typically the small thinkers, complain that they must invest on the front end to ensure success.

The key is, without an investment in a proven process to implement Infusionsoft or any other Customer Relationship Management (CRM), email marketing automation, eCommerce, etc., you are pretty much setting yourself up for failure.

Remember, implementing Infusionsoft is a process. You must drive the team and the process.

Otherwise, you will not succeed.

Watch the video for what I consider to be the best approach to implementing Infusionsoft for your small business.

We always appreciate your comments and suggestions on the WealthNet Partners blog.

I write this article mostly to the CEO and business owner out there who has recently decided to invest in Infusionsoft. If you’re not familiar with Infusionsoft, check it out here.

Infusionsoft is a small business sales and marketing automation application that simply rocks for most small businesses using it. It integrates Customer Relationship Management (CRM) functionality with powerful email marketing automation, eCommerce and partner or affiliate management.

In 2006 I started looking for a new solution for my own business. I found Infusionsoft. I fell in love with it. And as a business coach and online marketing consultant, I decided to become an Infusionsoft Certified Consultant in 2007 so I could help other business owners succeed with it as another tool in the tool kit of business growth. (The certification investment was a birthday present to myself! And an awesome one at that.)

Since then my team and I have conducted literally hundreds of implementations, sometimes partnering with other super-talented and well-respected Infusionsoft Certified Consultants serving similar markets and customers.

Now I want to share a brief story with you. It’s about a CEO of a very successful, offline business. We’ll call him Mr. Big Cheese, or Mr. B.

Mr. B’s business has been around for over 20 years. He decided he needed to ramp up marketing and the new focus is 100% online marketing. He invested recently in Infusionsoft after investigating a number of other software solutions.

Fast forward one week to the launch …

Shortly thereafter I am in Mr. B’s Big Board Room (BBR). He’s got his iPhone. During the meeting he’s sharing the big picture in response to the many questions I start firing off in my desire to get my head around the business, marketing and sales model.

We’re supposed to be kicking off the strategy session, of which there are six. The purpose of the process for new CEOs, business owners and others using Infusionsoft is to ensure the setup is done thoroughly and that all aspects of the application are in place with the first one or two marketing campaigns launched. (I believe the success rate is over 85% with Infusionsoft Success Coaching implementations.)

Instead, Mr. B. is taking phone calls on what appears to be his new iPhone. He’s fascinated with it.

I am fascinated by his fascination with the stupid phone instead of getting focused before his staff walks into the BBR.

Soon, the staff walks into the BBR.

Mr. B attempts to introduce me as "some marketing guy" apparently oblivious to what I am there to really do with this team.

The team sits down and focuses their complete attention on Mr. B. He’s still messing around with his iPhone.

I offer a suggestion to get focused on the task at hand which is to begin implementing the software. We need to get to know who on the team is responsible for the respective tasks on the business, marketing and sales action plan.

But there is no plan. No plan for sure when it comes to sales and marketing. (Except for the six million mini plans running around in Mr. B’s head because he’s recently paid $25,000 to be in the Big Hitter Internet Marketing Guru Jet Set Club, better known as the BHIMGJSC.)

As there is no plan it’s hard to know who’s doing what. Of course, the team is wondering what the heck Mr. B is thinking making them figure out this new-fangled software stuff he’s just dumped on them, because there is no plan.

The team agrees on the next five dates to hold our implementation meetings and calls. Most of the time we do this work virtually. In some instances, it makes way more sense to do the work in an intensive 2-3 day onsite implementation at the main office for the customer.

I can tell by the end of the dedicated hour that is now 90 minutes that this implementation is going to be ugly. Really ugly.

Here’s why.

1. There is no clear, written business, marketing or sales action plan. (Mr. B is not clear or focused himself.)

2. Roles and responsiblities for the team are not clearly defined.

3. There is clearly no one on the current team willing or capable of being the "driver" or "champion" of the system. (It should NOT be the role of the CEO to be driving this system on a daily basis.)

4. The CEO is not focused and the team does not respect him. (They do fear him though.)

5. The CEO thinks he knows a ton about online marketing. He does not.

6. The CEO is not willing to commit to a process.

7. The CEO is not willing to trust an outside consultant to do his or her job.

8. The CEO has a ton of head trash about what works in marketing and sales, 20 years ago.

9. The CEO believes his new BHIMGJSC will save him and show him the way.

10. The CEO does not generally listen to anyone, routinely talks over people, interrupts people and screws around with his iPhone. He is NOT coachable.

There you have it. This is precisely how NOT to implement Infusionsoft or any other piece of software into your business.

Here’s what you need to do to succeed with your implementation of Infusionsoft or any other application intended for your business.

1. Have a clear, written plan for your business, marketing and sales.

2. Engage a Chief Marketing Officer so you don’t have to invest $220,000 a year to hire a real one. Let him or her drive your strategy and implementation IF they have a proven background of doing so themselves and have a team behind them to support you.

3. Focus. Pay attention. Stop thinking you know it all.

4. Leverage a real team of people, outsourced or hired directly, and meld the talents of the people on your team to your plan and hold them accountable. (Right people, right seats, on the bus!)

5. Be realistic about the PROCESS of implementing Infusionsoft. It takes time, planning, and proper communication to be successful with your implementation.

In short, CEO’s with big egos tend to get in their own way. And in the way of the team.

It’s painful to see as an Infusionsoft consultant. But it’s a fact of business life.

I will just keeping doing my best.

We always appreciate your comments and questions here on the WealthNet Partners blog.

Why is this so important? Because you will completely waste any money you invest in online marketing without having this "Pillar of Profit" functioning at optimum levels

Sadly though, I see it happen every day. And in this video I share a story I hope will help you or someone you know.

We always appreciate your questions, comments and suggestions here on the WealthNet Partners blog.

Here’s to your success!

Does online marketing, and SEO in particular, really work? You bet it does.

The truth is am NOT a super technical person. I am a business guy who has invested thousands and thousands of hours learning and practicing the 7-step formula I share with you in this video.

Full disclosure I chose to be in the business because of my desire to surround myself with highly intelligent people, programmers, traffic experts, designers, and business geniuses who teach me great ideas all the time.

What I am about to show you beat out 54 million supposed competitive, related to the keywords I use, search results.

The really technical guys who do this stuff for our team and for themselves might shred this as being overly simplistic.

Exactly the point.

Please enjoy the video.

As always, we appreciate your comments, questions and feedback here on the WealthNet Partners blog.

Do you ever feel like the youngest people in your business are the most adept when it comes to even understanding social media, search engine optimization, pay per click advertising, and anything related to online marketing?

The simple truth is this. Millions of business owners, CEOs, executives and managers have been completely LEFT BEHIND the online marketing education curve.

Why?

Did they teach you website optimization when you were in college?

Where was Google when you were in the crib?

Right.

And it’s not just a matter of age either. (I’m getting solicited so hard by AARP I often think about getting off the grid to lose their marketing tigers.)

It’s about commitment to LEARNING what you need to know.

And this stuff changes every day.

So guess what?

You need to get educated. And STAY educated to the best of your ability so you can at least make INFORMED decisions about who to hire or engage for online marketing success.

Which is why I created this video and a completely SHAMELESS pitch to give you one of the most powerful weapons on the planet when it comes to online marketing…

DATA.

Yep. Data. Cold, hard facts you will see about how to skyrocket your ROI and CRUSH the competition.

Unless you like being the "CRUSHEE."

We always appreciate your questions and comments on the WealthNet Partners blog.

Hey, thanks for all the referrals!

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