“In art the hand can never execute anything higher than the heart can inspire. ” Ralph Waldo Emerson
I’ve been writing a lot about Infusionsoft lately and the response from our community of entrepreneurs has been outstanding. One of Infusionsoft’s biggest fans is Michael Gerber. If you’ve ever read Gerber’s work such as E Myth, he hammers home the importance of having solid systems for succeeding in business. Systems allow us more time to work “on the business” instead of “in the business.” Gerber is one of many marketing and business gurus who loves and uses the Infusionsoft automated marketing system. Check out what other raving fans have to say here.
Once the Infusionsoft automated marketing and follow up system is in place, clients always ask us about how to generate great content. We all know how important social media and networking can be to our business and brand. And great writing and content is what gets the best results. But where do you find the time and creativity to create the content? Like writing the copy for a lead generating website, blog posts, articles that position you as an industry expert, weekly follow up emails, email marketing campaigns, eBooks, White Papers and more? Here are three simple answers.
1. Learn to create your own content. Some people believe that everyone has a book to write. Or something to write. It doesn’t have to be a best-selling Novel. But you do have a story to tell if you’re in business for yourself. And the story has to have appeal and value to your market. The story should inspire people. So you must have some level of inspiration to tap. Once you find your inspiration, your driving factor, you can better write from the heart. To tell your story in a way that people not only want to hear it, but choose to share it with their friends and family. Keep it simple. Read more. Keep a notebook handy to track your ideas. Write as you would speak to a group of ideal prospective customers. Market by telling a story and providing education value that counts to your audience.
2. Hire us to help you create content. It doesn’t matter how good your system is unless you load it with great content. Your marketing follow up should be built on well-written, crisp content. And if you can’t do it yourself, don’t beat yourself up. We have an incredible team of writers to help our clients with content. A lot of people tell us they can’t write. Or they don’t have the time. Or the patience. So we do it for them. Writing is an art. It is a discipline. And not everyone is good at it. So a logical option would be to outsource it to us.
3. Do both. Start. Pencil something out. Write from the heart. Think of common questions people ask you about your business. Create an outline. Then give it to us and we’ll help you craft it into something special. We feel it’s important for all clients to contribute to the effort of creating high value content.
Whether you use Infusionsoft or some other system to automate your follow up and track your business, you need great content to make it work. So if you don’t find you’re inspired enough to create content that better tells a story to market you and your business, ask us. We would love to help you create the best content to compliment your marketing system.
P.S. One of the reasons so many people love the Infusionsoft system is it’s really simple to use. And yes, everyone asks us if Infusionsoft works with Microsoft Outlook. The answer is “Yes.” The bottom line is this system saves you time by integrating calendar, contacts, email, marketing follow up, lead tracking, ecommerce, and more. Sign up now for a free trial here.
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