If you’ve been active online for a while now it’s no surprise to you that building your network through Social Media is practically free. Other than your time and some creativity, all you really need is a working computer and access to the Internet.
On the other hand, if you’re just getting started with Social Media and you’re intent on building your network and business online, the really good news is it’s practically free. Twitter, LinkedIn, MySpace, Facebook and the other major social networks are available for free. Google Gmail, search, and the ever-evolving array of tools and applications are all free. Yahoo is free. MSN is free. There are literally thousands of technologies like blogs, forums and social networks available online for free.
So why aren’t more people online leveraging Social Media? My guess is that many people just haven’t figured out how to commit the necessary time to be online. Or they just don’t understand how powerful Social Media can be for building a career or business. When I was first getting started with Social Media and networking I would feel a bit guilty investing time online. I figured I should be out making more sales calls or working with a client instead of being online trying to figure out how to make it work for me.
Now it’s different. We get a handsome return on our investment from the time and bit of money we invest in Social Media. As we publish more and give useful content away for free, we generate more leads while building the WealthNet network of people. And if you’re just getting started, think of it this way. You will make time for the things in life that are important to you. And if building your personal brand or company brand online brings you the new business and cash flow you’re looking for, you can more easily justify the time to be online, listening, conversing and building relationships.
Think of it this way. If your interactive marketing and networking efforts cost pretty much only your time, and you’re able to generate an extra $100,000 a year in sales or income, what’s the return on investment? Pretty much infinite depending on how you account for the time you invest to build relationships online.
This makes social media better than free if you invest the time and creativity.
What kind of return on investment are you experiencing on your social media efforts? How is it helping you generate more leads or close more sales?
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