In several recent posts I’ve addressed some of the biggest questions we get regarding Social Media, networking and internet marketing. Here is the first step you need to take when getting started with social media and networking.
1. Determine your goals for building an online presence. Do you just want to have fun personally and socialize with new people? Or do you want to drive traffic to your blog and website, generate more leads and close more sales? Either way, once you have your purpose and goals in mind, it’s much easier to develop a social media and internet marketing strategy.
If driving traffic to your site and blog is about growing your business as it is with us and our clients, you will want to conduct a thorough Keyword Analysis and target your audience. Blogs and websites are often designed and launched without any thought or research as to how to drive traffic and convert visitors to paying clients or customers. Without this knowledge it’s no wonder so many blogs and websites exist without many visitors.
Once you’ve established your goal to drive traffic to your blog or site, you need to understand how the search engines work around Keywords and Keyword Phrases. It boils down to you having the proper content, copy, videos, links, etc. to attract your ideal visitor when they are online searching.
I will go into more detail on Keywords in another post. For now, whether you have a site or blog up and running, or you’re just starting from scratch, focus on your purpose for being online.
What is the purpose of your site or blog? How do you position yourself online?  What would you suggest to readers here?
Related posts:
- Tieing Social Media and Online Networking to Your Blog Hopefully your blog is integrated to your website. When our professional web design team plans a site, we have recommended...
- The Point of Social Media and Networking Online Social networking and leveraging the many social media outlets online is much like it is in the real world. If...
- Commit to Consistency to Get Results from Social Media Assuming you buy into my suggestion that you set up a blog with these ideas in mind, it's essential to...
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BOTH!
Linked In for business and FaceBook for fun and as I am finding… the two shall eventually meet but have distinctly separate purposes. Am I the only one getting annoyed at repetitive business promos hitting my FB page?
Agreed Jim. We find that to be pretty common for those of us who choose to be consistent in this way. And as to your question, no. I have been eliminating the noise as much as possible. Like I need a 40% discount from the lady who owns the boutique Jean store.