Sales-driven Company Culture Is A Must for Small Business  Success

How to impact sales in 90 days or less.

Who’s holding you accountable for being a better sales person?

Lesson #1 of 30 in “30 Ways to Grow Your Business In 90 Days or Less.”

How to Create a Sales-driven Culture.

Ask any business owner if they need more sales or more new business they’ll probably say “Yes.”  But what does it take to get the marketing results you want?  How can you quickly impact new cash flow and make a profit?  When will your internet and other marketing provide you and your business a consistent return on investment while keeping your pipeline of ideal prospects full?  Good questions.

Here is the question that directly relates to the the first lesson here.

Does your entire organization embrace a sales driven culture?

Today I want to share with you Lesson #1 of 30 Ways to Grow Your Business In 90 Days or Less. (If you haven’t already downloaded the free evaluation taking you through 30 business growth check points, please click here now.)

How’s your energy looking ahead to 2011? Do you feel good about your business, marketing and sales action plan going into the new year? If not, are you ready to do something about it?

Building a sales driven company culture starts with your business, marketing and sales action planning.  It starts with you really.

Our ideal business plan for internal or external use is usually one page.  This model of active planning is used by thousands of entrepreneurs around the world. Our proprietary approach includes a proven process and a time-tested template to get you and your team on the same page, focused on achieving the common goals, including sales, for your business.

When it comes to being successful creating a sales-driven culture you have to transform yourself first. Many people find it useful to hire a professional coach or mentor.  Motivated people take classes.  They read more books.  They pay for and attend lots of seminars.  They never stop learning and growing.

We all need a good team of people to help us.  Going it alone only gets you so far.  And it’s impossible to expand a serious business without a serious team, and a plan of action for marketing, sales and technology.

Shift your thinking about discipline.  Successful people are more disciplined in most cases.  Selling is considered by many to be the single most important discipline for any small business owner.  Technology, finance, operations, management, hiring and several other critical disciplines are very important as well.

Here are more important questions to answer.   Was it a good year for you or not?  Are you one of the success stories this year for small business growth or more like the millions of business owners who are limping along?  Are you stuck in the same gear with no real plan, direction or ACCOUNTABILITY in place?

Here’s how we look at it after working with more than 100 small business owners in the last 9 months.  If you’re willing to plan, read, learn and network you’re going to be much closer to achieving new goals and growing your business.

Planning for the growth of your small businesses is not something to take lightly.  You are probably very committed to your business itself.  But how committed and disciplined are you when it comes to business, marketing and sales action planning?  If this is a priority for you like so many others, we want to make it easy for you to get started.

We use the same planning systems we teach, coach and share with our clients.  Our various business plans can be crafted for any business in a matter of hours.

Follow our proven planning model and system and you’re on your way to further impacting sales, marketing and business results.  Sometimes in 90 days or less.

Here’s another major issue to address.  If you are not 100% focused on selling you, your ideas, your brand, your position and your unique value or offer, chances are you do not embrace a sales-driven culture and you will fail.

Look at the most successful people you know in business.  They understand and practice sales disciplines.  Model your thinking and behavior after them.

Selling is simply about relating to other human beings.  Asking intelligent questions.  Caring.  Listening.  Being empathetic.

Emotional intelligence can be developed.  It can be learned.  And it definitely needs to be practiced.

Check out an article on the blog I wrote prior to Christmas about business planning. Share your comments, thoughts and suggestions.

One last thing today. What is your number one issue, question, stumbling block, hurdle or disaster you want to talk about? Send us your thoughts and suggestions. Connect with us on Twitter, Facebook and LinkedIn and tell us what is holding you back.

So get your business, marketing and sales planning wrapped up asap so you can hit the ground running in early January.

Thanks. Cliff.

P.S. Well here we are finally. The end of 2010. I wish you and your family a super happy new year.  Here’s to your new commitment to a sales driven culture.