Comments on: Are You Confused About What Social Media Means? http://www.wealthnetpartners.com/uncategorized/are-you-confused-about-what-social-media-means/ Grow Your Business. Live Your Dream. Mon, 30 Jan 2012 04:42:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Cliff Jones http://www.wealthnetpartners.com/uncategorized/are-you-confused-about-what-social-media-means/#comment-77 Cliff Jones Thu, 19 Nov 2009 18:06:47 +0000 http://www.wealthnetpartners.com/blog/?p=971#comment-77 Great comments Abbie. We agree on your point. Social media is about building relationships over time. Taking a strategic view is important. For me and I think a lot of other people, it's spending countless hours reading, learning and DOING this stuff that makes a difference in helping others do it. Apply to social media, internet marketing and other aspects of building a business the Strategy Learning Cycle that Keith McFarland reveals in The Breakthrough Company. After all it's a proven methodology. See. Decide. Do. Learn. Repeat. Now if more people would just be more courteous in their social networking efforts. I won't hold my breath. And it's forcing me to be a lot more focused in my social networking efforts. Great comments Abbie. We agree on your point. Social media is about building relationships over time. Taking a strategic view is important. For me and I think a lot of other people, it’s spending countless hours reading, learning and DOING this stuff that makes a difference in helping others do it. Apply to social media, internet marketing and other aspects of building a business the Strategy Learning Cycle that Keith McFarland reveals in The Breakthrough Company. After all it’s a proven methodology. See. Decide. Do. Learn. Repeat. Now if more people would just be more courteous in their social networking efforts. I won’t hold my breath. And it’s forcing me to be a lot more focused in my social networking efforts.

]]> By: Abbie S. Fink http://www.wealthnetpartners.com/uncategorized/are-you-confused-about-what-social-media-means/#comment-76 Abbie S. Fink Thu, 19 Nov 2009 16:26:21 +0000 http://www.wealthnetpartners.com/blog/?p=971#comment-76 Since I am the PR friend you referenced, I figure I better chime in here. The thing about social media is that it is a very cost-efficient and dynamic way to communicate directly with your consumers. Whether you are a small retailer or a large multi-national corporation, social media has created the opportunity to engage, one-on-one, with the people that are seeing your brand. But, it requires some strategic thought. Yes, it is simple to set up a blog or create a fan page on Facebook. They are free and very easy to do. But then what? What information are you going to share, how are you going to interact with your fans, when is the right time to post information, how often should you post? It is called "social media" for a reason -- you must engage with your fans, you must converse with them. In order to be successful in this space, it has to be more than simply putting up a page and pushing out information. Cliff, I so appreciate that you are opening up the dialogue here. All businesses must know what is happening in the social media space -- you are being talked about, whether you are managing it or not. So it is EXTREMELY important to understand what this new media is all about. Since I am the PR friend you referenced, I figure I better chime in here. The thing about social media is that it is a very cost-efficient and dynamic way to communicate directly with your consumers. Whether you are a small retailer or a large multi-national corporation, social media has created the opportunity to engage, one-on-one, with the people that are seeing your brand.

But, it requires some strategic thought. Yes, it is simple to set up a blog or create a fan page on Facebook. They are free and very easy to do. But then what? What information are you going to share, how are you going to interact with your fans, when is the right time to post information, how often should you post?

It is called “social media” for a reason — you must engage with your fans, you must converse with them. In order to be successful in this space, it has to be more than simply putting up a page and pushing out information.

Cliff, I so appreciate that you are opening up the dialogue here. All businesses must know what is happening in the social media space — you are being talked about, whether you are managing it or not. So it is EXTREMELY important to understand what this new media is all about.

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