Online Lead Generation Service

Online lead generation service offered by WealthNet Partners, LLC.

Get your online lead generation service and system started for your business.  7 steps to fire up your sales.

I recently worked with a couple of business owners who own a technology company.  They indicated they were committed to building a disciplined direct sales and marketing plan.  They were in the market for a whole new approach to implementing an online lead generation service.   They had been in business a little over 16 years and had never had much success developing a high-quality and reliable system for online lead generation service.  In the end we worked with the owner of this company and made flipping his sales funnel around as the number one priority for his marketing.

Planning and implementing the right online lead generation service and strategy needs to be done in complete sync with your business model and overall plan and budget.  When it comes to implementing any new online lead generation service or system, it’s important to keep the big picture in mind.  You have to keep the sales team and process in full forward motion.  The lead gen and marketing campaigns, flipping the funnel so to speak, can take months depending on your budget and the competition in your market online.  There’s a lot of detail work that goes into the implementation of any new online lead generation service and model.  Building your lead gen system and integrating it with your optimized direct sales and marketing plan, requires a long-term commitment.  It takes time to flip the sales funnel around and attract so many leads that you’re in the envious position of expanding sales.  But you always want to remain realistic about your commitment and the ramp up time to get results. Saying you are committed is one thing. Being committed by virtue of having a realistic expectation, budget and agreement for ramp up time is a a whole different ball game.

When in consulting and creating mode on a new online lead generation service and system, we tie everything to the sales team and process carefully defined with the owners and key managers.  Here’s a quick summary of what we did to impact the new the sales process while integrating the new online lead generation service.

1. Wrote a sales and marketing action plan based on budget, positioning and ideal client.

2. Cleaned up a really ugly database and built a new list.  Every single person was called, emailed and updated.

3. Hired outbound telemarketers to qualify the list and set appointments.

4. Made over 14,000 sales calls in 3 months.

5. Contacted over 1,400 prospects and qualified them.

6. Set over 25 appointments with qualified prospects.

7. Landed one new client.  (Of course we wanted to do better.)

All this took place over the first six months. The way to supercharge any sales pipeline, typically done with success in 90 days or less, is to jump in a follow the steps I just outlined for you.  It all starts with a clean list of people who are always properly segmented in groups of relationships.  It’s also important to have an activity set for each person in your database of relationships.  You need to leverage a system to stay in touch and reach your network consistently.

These crucial direct sales steps can only be complimented by a well-planned online lead generation service and campaign to improve search results and impact conversions when more people visit your best-optimized website pages.

While we can almost always improve a pipeline within 90 days or less, this doesn’t mean new business or actual sales will always happen in the same time frame.  Every business has it’s own sales process and sales cycle.  Some are much longer than others.  Be realistic about the number of steps it takes to bring in your best clients or customers.

Be committed enough to stick with your plan and allow sufficient budget and ramp up time to convert prospects to clients or customers. Also, a critical lesson learned is that all businesses that want a real sales culture, must drive the sales culture from the top down. Otherwise, it just won’t work.

What is your sales culture like? What are your biggest challenges and typical ramp up time? Your comments are welcome.

Online lead generation service provided by WealthNet Partners, LLC.