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The Power of Asking Intelligent Questions

“Judge others by their questions rather than by their answers.” – Voltaire

The older I get the more I work on not being judgmental.  So when I read this quote I honed in on the aspect of how important it is to ask great questions.  Look at the best sales professionals you meet.  They ask intelligent questions rather than talk and present.  Look at children.  They constantly ask questions because they seek knowledge about everything.  We can learn a lot about people by listening to the questions they ask.  Asking intelligent questions shows we care.

Asking questions is an essential component for being successful in helping our clients.  Before we begin working with any new client we ask no less than thirty questions about business planning, marketing and branding, and sales force development.  We ask these questions because the answers tell us exactly where the gaps and priorities lie for the business owner and their business.  Ask us to send you a copy of the WealthNet Business Development Evaluation for your review.  Take five minutes to complete it and send it back if we haven’t gone through this with you yet.

I have two questions for you today.

1.  What questions are you asking of your prospective clients?  Make a list of at least ten intelligent questions you want to ask a prospective client before you start doing business with them.  What do I mean by intelligent questions?  I mean questions that help you learn where the gaps are related to the solutions you provide your clients or customers.  Asking intelligent questions should help you in your sales process.  Asking intelligent questions sets you apart from people who don’t ask questions.  Asking intelligent questions will help you learn a lot about your prospects.

2.  What questions do you have about growing your business with which the WealthNet team could help?  Ask us anything about business development disciplines and we’ll be happy to provide answers.  Send us an email.  Call us.  Ask away.  If we don’t have an answer, we’ll let you know and work to help you find an answer.  Either way, we want to help you.

I love the business of business development.  We are blessed with the priviledge of working with so many entrepreneurs who seek to grow their business or professional practice.  Our mission is to help entrepreneurs create real wealth through entrepreneurship by working with our clients to start, fund and grow successful businesses.  And asking intelligent questions is an important discipline for all of us.  So ask away!

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Bryan Durkin
SWOT Management Group

 



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