“When we can identify a problem and face the problem with confidence and enthusiasm, the solution is on the way.” Zig Ziglar
I recently had a discussion with a business owner, I’ll refer to him as Bob, who finally revealed to us why his business is failing. Bob’s attitude is that marketing doesn’t work. No wonder his business is in miserable condition. No wonder he has no cash flow. Maybe he should just get a job.
I won’t reveal his business because Bob may read this and I really don’t want to offend him. But his story should hold relevance for readers one way or another.
In meeting Bob for the first time, we talked about his current situation and how he felt about his business plan, positioning, pricing, marketing, and sales process. I needed to know what is working, what is not working and get a feeling for what his thoughts are about trying to grow his business. Nothing was working because Bob had no business plan, no confidence, and no enthusiasm. So how would it at all be possible to grow a business with an attitude like this?
The problem is Bob has no solid positioning. He has no plan. He has no paying customers. He has no cash flow. And he definitely has a broken attitude.
When I read Zig Ziglar’s quote, I thought of Bob. Bob is not willing to face his problem, lack of business, with any confidence or enthusiasm. In fact, it’s just the opposite. He’s very negative. He believes that marketing just doesn’t work. That’s it.
So with this kind of attitude there is really no way we or anyone else can help Bob. There is no possible solution without the confidence or enthusiasm to plan, market, and sell. These disciplines are the essence of all successful businesses. Yet, Bob doesn’t believe they hold true for him.
So what’s the lesson here? Don’t be like Bob. Develop an effective plan for marketing. Leverage an internet marketing strategy that includes professional web design. Position yourself to be competitive and help people understand how you add value. Price yourself in a way that people can afford to hire you and you can make a handsome profit. Be confident in how you approach people and work to help them solve their problems. And maintain an enthusiasm so people want to do business with you.
Clifford Jones, Founder
WealthNet Partners, LLC
“Discover The Art of Business Development”
Scottsdale, Arizona
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