As much as I talk about the discipline of growing and managing a clean contact management system, aka Customer Relationship Management (CRM), it’s important to tell you that any system, software or tool for managing contacts should be all about the relationships. I say this because we can’t let the technology allow us to forget that all business is built on some level of relationship with people.
We embrace education-based marketing that is shared within a community of like minded entrepreneurs. People who believe in creating wealth by starting, funding and growing successful businesses.
We embrace permission-based marketing. Our community wants the information and services we offer. This is one reason we don’t buy email lists and blast our noise to people who may not give a hoot about websites that generate leads.
Business success has a lot to do with people. So building and managing relationships is essential. Building relationships calls for highly personal interactions that evolve through communication. Leveraging technology is just leverage. The communication is the key. The right positioning. The right touch. The right frequency. The right level of personalization. High touch based on how the relationship impacts your life and business.
Grow your relationships with people. Grow your business.
Clifford Jones, Founder
WealthNet Partners, LLC
“Discover The Art of Business Development”
Scottsdale, Arizona
Follow up on twitter http://twitter.com/WealthNetTeam
Get LinkedIn with us at http://linkedin.com/wealthnetpartners
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WealthNet is a great resource with LOTS of practical knowledge - they would be an asset to anyone's organization!
Technology is a great tool but it can’t be the “be all end all.” Personal connections will always be the most important thing in developing and maintaining relationships.
Cliff,
I agree with your synopsis. Perhaps CRM should be changed to CRB — Customer Relationship Building!
The technologies available today don’t build relationships for us, they merely give us tools to allow us to build relationships more efficiently.
Thanks for your continued insight into this vital business function.