The High Cost of An Abrasive and Offensive Sales Culture

Short-term Thinking Impacts Long-Term Relationships with Offensive Sales Culture

How an Offensive Sales Culture Might Cost You Big Time

In the interest of time today I simply shared my thoughts on this topic in this video.  If your short-term desire to impact sales results is too offensive I suggest you take a close look at your sales culture and how you train your sales organization.

If you don’t have a sales organization and “culture” per se, and it’s just you doing the selling, please lose the “this special price is only good today” crap.

It’s annoying.  It’s offensive.  While people like me will tell you so, many others will say nothing to you.  But they will remember how stupid you sounded when you used your old-school crappy sales tactics on them.  And I hope they buy from your competitor.  Because based on my experience last night with an organization that will go unnamed, you may get some sales results short-term.  But you’ll be losing relationships long-term.

If you don’t care, it’s just too bad.  People hate to be sold.  But they love to buy.

Please share your comments and thoughts on this topic.