I was meeting last week with a very successful company facing an age old dilemma. This company has an in house marketing director and one IT person, both on payroll receiving a very comfortable salary by most standards. The CEO is not pleased with the results that either person is delivering and it appears to be impacting the top and bottom lines. In an effort to implement more accountability for each department, the management team of the company has asked for a scope of services that details the deliverables and planning for each department. And management continues to wait having asked for this weeks ago.

I have often written about the importance of strategic planning for all organizations. In fact, I’ve written an eBook that will soon be revised entitled, “Strategic Planning Made Simple the WealthNet Way.” I wrote the eBook because not every company wants to hire us to facilitate a strategic planning process and the book is intended to help business owners and leaders get on track quickly with a simple approach to developing an internal strategic planning process.

The reason that strategic planning is so critical is the process enables an organization to detail the Vision, Mission, Goals, Objectives, Actions, and Accountability Planning that is so essential to success in business. The company that I am referencing in this post is working on their strategic plan. To compliment their planning process and accelerate their business development efforts, I have submitted a Services Agreement that would enable the organization to immediately leverage our team of professionals to assist with crafting a real marketing plan, providing the resources to execute a wide variety of marketing projects, and most important to this particular company, direct the development of their internet marketing.

Most small and mid-size companies don’t have an in house IT person or marketing director for several reasons. Most of the time paying benefits, salaries, and all the related costs are simply prohibitive. But regardless of whether the respective professional is in house or not, the key to success comes from an essential element of the strategic planning process. Through the planning process the what, when and who must be clearly defined for every aspect of the business. With or without a disciplined planning process in place, when a company decides to outsource to  WealthNet for instant leverage, they are forced to do three things.

1. Plan more carefully.

2. Define the project and deliverable (what).

3. Define the time frame in which the project must be done (when).

4. Define the person or people to be held accountable for performing (who).

Of course, one of the benefits of outsourcing marketing to us is we have an entire team of people to call upon when we get new work. And when it comes to the budget aspect of getting the work done, our clients pay us to perform on a time line. And they don’t pay our benefits and all the related costs to having someone on staff. Through outsourcing to us and leveraging our team, we essentially take each client through a planning process to define the objective, goal, actions and people responsible for delivering on a certain time line and budget. Then we execute typically with much less cost when compared to all the related expenses of paying employees.

WealthNet was created to provide this kind of instant leverage to entrepreneurs running small and mid-sized companies. Entrepreneurs define a desired outcome or Vision and together we craft a plan to deliver what the client wants. They leverage our network, we create the work, and deliver on time within a specified budget. Simple. Easy. Efficient. And cost effective.

Don’t get me wrong about employees. It’s not that I don’t like employees. I just have a tough time with anyone who doesn’t deliver fair value. And in today’s competitive environment, there’s really no sense in paying people who don’t perform. Especially when you can outsource marketing, IT and many other projects to a company such as ours.

In the end, I hope we earn the privilege of working with this organization. And if they don’t select us, that’s okay too. We’ll never run out of entrepreneurs who understand the power of instantly leveraging a network like WealthNet.

Clifford Jones, Founder
WealthNet Partners, LLC
“Discover The Art of Business Development”
Scottsdale, Arizona