One of the things I love the most about my work is having the opportunity to serve a wide variety of entrepreneurs in many different industries. While the disciplines of sales, marketing, leadership, management and finance are essentially the same across industry, every business I work with offers new opportunity to learn and grow.

I am grateful to have worked with many great clients this past year.  However, there is one client in particular that I am compelled to tell you about.  One of my clients is an IT consulting and services provider based in Phoenix-Sindel Technologies, LLC.  This 16-year old company serves small and mid-size organizations helping with IT design, consulting, help desk, back up and data recovery, security, etc.  And it’s been a real honor to work with this team of people for several reasons.

1. Despite getting hit hard by the capital crunch, Sindel has been able to recapitalize with the help of private investors putting the company in a position of strength to market and grow.

2. Sindel has an incredibly cohesive team and culture.  They work with an organizational development consultant to ensure the entire team is operating as a real team.  They view their people as the most important asset.

3. Sindel is committed to a real marketing budget.  While many companies cut back on their marketing and sales efforts during tough times, Sindel stays focused on investing in a proper marketing plan.  This includes public relations, direct sales, internet marketing, community involvement and client service.

I am compelled to share this with you because for these reasons and many others, Sindel to me is a model organization by virtue of it’s planning and execution.  As a result, the company retains long-term client relationships and has sustained it’s growth during the most challenging of times.

So what does this mean to you if you own a real business?  It means you now have an inside track to an incredible role model in more ways than one.  Sindel would be pleased to offer you an in-depth assessment and evaluation of your Information Technology systems including your network.  As important, Sindel’s leadership team would be happy to share it’s best practices with you including…

1. How the company was able to attract private capital when the banks moved to the sidelines.

2. How the management team does it’s business planning.

3. How leadership keeps the team focused on the things that really matter for success.

4. How to leverage technology to actually grow your business.  Yes, technology should be viewed as an investment to leverage the productivity of the entire organization.

So if you’re looking for ideas to really grow your business, reach out and we’ll help you in any way possible.

What are you doing for business planning?  How are you capitalizing your business these days?  What are you doing to better leverage technology to grow your business?

We always welcome your comments.