I know I promised to write more regarding Market While You Sleep. I’ve decided to develop the entire program on it’s own domain which will start soon.

For today, let me share a quick story with you. I have had a cordial relationship with an attorney who recently left a big law firm to launch her own endeavor. In asking for her new contact information I got to check out her Website. Ouch. That’s all I could think of when I got there. No design flare. No sense of branding. Little effort or thought went into the development of the site. No means of capturing the few visitors who might land there. By this I mean there is no incentive or means for visitors to offer their email address and name in exchange for something of value like a White Paper that details some aspect of her professional positioning. Just a typical Website actually.

Needless to say my first impression of her new practice was, “Is she really taking her business seriously?” Ouch.

I sent a quick email to congratulate her on the bold move to strike out on her own again. I offered to talk with her about developing a site that would better serve her prospective clients, clients, and her business. I heard nothing back.

Maybe I’ll check back again. Maybe I won’t. And this is what prospective clients might think as well. Which is why it’s so important to have a solid plan, design, intention and purpose for your Website.

Clifford Jones, Founder
WealthNet Partners, LLC
“Discover The Art of Business Development”
Scottsdale, Arizona