My engagement with Sindel Tech ended today.  They are taking a different direction and I wish them the best of luck.  The primary lesson learned through this experience is that developing new business for a technology company specializing in managed services requires special talent.  The good news is small and mid-size companies need and want technology consulting, infrastructure, help desk, planning, back up and disaster recovery, and security in a big way.  Bad news is all companies either have internal resources or an existing, outsourced relationship.

So what does this mean?  It means the lead time in the industry is longer than I expected.  While my commitment to all clients is that I can virtually always impact a pipeline for the better within 90 days, it doesn’t always translate to new business and cash flow.  As with all sales and marketing, good business people test, learn and adapt to impact results.  If the pipeline is growing and sales aren’t converting, smart business people and marketing experts adjust to convert new business.

I have learned an inordinate amount in a short six months about the IT industry and specifically companies in the managed services industry.  I now have an incredible sales and marketing campaign for my next “partner” specializing in IT managed services.  I will soon add a new partner in IT to the WealthNet mix.  Stay tuned.