No one wants their visitors to close their site, but sometimes in our marketing zeal we go to far.  Sure there are lots of things that turn visitors off, but autoplaying audio and video content is one of the fastest.

Have you ever been on the phone and searching the web at the same time?  You go to a site and suddenly the “this is going to change your life” intro music starts playing?  Site closed.

Do you remember when you weren’t running your own business?  You’re browsing the internet and unexpectedly your computer starts talking to you about something that’s clearly not work related.  Site closed.

Provide great audio and video content.  Tell me how happy I’ll be if I open it.  But if you open it for me you’ll risk losing me as fast as you got me.

Has this been your experience?  Do you think it’s worth losing a few visitors to capture those who don’t close the window?  Let us know what you think with a comment.