In several recent posts I’ve addressed some of the biggest questions we get regarding Social Media, networking and internet marketing.  Here is the first step you need to take when getting started with social media and networking.

1.  Determine your goals for building an online presence.  Do you just want to have fun personally and socialize with new people?  Or do you want to drive traffic to your blog and website, generate more leads and close more sales?  Either way, once you have your purpose and goals in mind, it’s much easier to develop a social media and internet marketing strategy.

If driving traffic to your site and blog is about growing your business as it is with us and our clients, you will want to conduct a thorough Keyword Analysis and target your audience.  Blogs and websites are often designed and launched without any thought or research as to how to drive traffic and convert visitors to paying clients or customers.  Without this knowledge it’s no wonder so many blogs and websites exist without many visitors.

Once you’ve established your goal to drive traffic to your blog or site, you need to understand how the search engines work around Keywords and Keyword Phrases.  It boils down to you having the proper content, copy, videos, links, etc.  to attract your ideal visitor when they are online searching.

I will go into more detail on Keywords in another post.  For now, whether you have a site or blog up and running, or you’re just starting from scratch, focus on your purpose for being online.

What is the purpose of your site or blog?  How do you position yourself online?   What would you suggest to readers here?